quinta-feira, novembro 21, 2013

Não descurar o lado do mercado

Para reflexão pelos inventores e investigadores que descuram o lado do mercado:
"it's easy for innovators to overlook the incentives and motivations of the intermediaries to which they have no direct links. For this reason, it can be tempting to turn your gaze inward to issues you can better control. But ignoring your dependency on others will not prevent them from upending your innovation efforts.
the mere availability of an innovation is not enough for success: often, a multitude of co-innovation challenges need to be overcome in order for the value proposition to become a reality."
Trecho retirado de "The wide lens" de Ron Adner

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