quarta-feira, setembro 25, 2013

Vending machines

"There was a time when a commodity was defined as something that is standardised, fungible, provided without differentiation. And companies moved heaven and earth to try and find a way to differentiate.
There’s a new definition of commodity emerging: a product or service where there is no relationship between customer and company. Companies in that position will go the way of all flesh."
Basta pensar nos bancos, a tornarem-se "vending machines"
Trecho retirado de "Thinking about change and choice and consequence"

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