quarta-feira, setembro 25, 2013

Para reflexão

"Price is the third profit driver. Price has a more pronounced leverage in profit than does volume (assuming marginal costs greater than zero), because a price increase directly affects profits, whereas an increase in volume raises profits only by the additional revenue minus marginal costs.
.
Figure ...

shows how dramatically a price increase of only 1% (with constant volume) would improve the profit situation of selected retailers."
Trecho retirado de "Retail Pricing – Higher Profits Through Improved Pricing Processes" de Hermann Simon, Andreas von der Gathen, e Philip W. Daus.

Sem comentários: