"investigates the relationship between what companies spend on R&D and their overall financial performance—and every year, the firm reinforces the conclusion that there is no correlation between the two.
Once you get above the bottom 10 to 20 percent of spend in your industry—with spend measured as R&D as a percentage of sales, if you cut it nothing you’re not going to do very well—but once you get into the top 80 percent, there’s really no correlation between the amount you spend on innovation and the results your achieve. I mean that is measured by standard metrics, such as shareholder return or profitability."
sexta-feira, setembro 20, 2013
Curiosidade do dia
Trecho retirado de daqui.