Infelizmente, demasiadas PMEs continuam a não seguir estes conselhos e pensam que a via de Golias é a única via:
"1) Don’t do what your enemy is prepared for.Aquele "Don't focus on the fight" fez-me logo lembrar de Hermann Simon e o segundo capítulo de "Manage for Profit not for Market Share" intitulado "Learn to Compete Peacefully".
From the beginning of organized warfare, frontal attacks against prepared defenses have usually failed, a fact written large in military history for all generals to see… great generals strike where they are least expected against opposition that is weak and disorganized.
3) Don’t focus on the fight. Focus on the end goal and you may not need to fight.
Realize that war is no one’s end goal. If you can break the enemy’s will or ability to fight, and you can win without conflict."
Trechos retirados de "What three things can we learn about strategy from the greatest generals of history?"