quinta-feira, junho 13, 2013

Experiência, experiência, experiência

Via Paulo Peres (obrigado), cheguei a "Designing the business around the experience" que conjuga bem com "What 10-Foot Noodles Have to Do with Competitive Advantage":
"To find some measure of lasting advantage in today's markets requires companies to look for non-obvious ways to innovate. Competitive advantage from devising products and services that have more features or do more things fades seemingly overnight. Companies need, instead, to be on the lookout for innovative ways to wrap services around products, deliver unique customer experiences, or devise entirely new ways to deliver value."


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