segunda-feira, junho 24, 2013

Curiosidade do dia

"customers do not go to restaurants or order wine to cover the restaurant costs. Customers hire restaurants for many reasons – none of which is to cover its costs.
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There is no validity to the argument that  certain markup is good but anything higher than that is not.
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So why are wine prices so high in restaurants? Two reasons, either it is a mistake or done with diligence.
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If you think wines are overpriced in a restaurant, do not order it. If the occasion warrants it or some else is paying for it, you will, regardless of the price."
Sempre um gosto aprender sobre preços e pricing com Rags Srinivasan. Trechos retirados de "Why do we pay high price for wines in restaurants?"

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