Como é que os desconhecidos podem aproveitar os tempos de crise? (parte II)

Na parte I,  falava-se sobre uma oferta que "rasga", de algo inovador, de moda, por exemplo. Mas os desconhecidos têm mais hipóteses de entrar, aproveitar os passos em falso dos cost-cutters:

"There is constant pressure in business to improve margins through cost-cutting. This is particularly true in 2013, when consumer confidence is shaky and many community costs (particularly in food) are on the rise.
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Cost-cutting can be the mother of invention, inspiring creative problem-solving and efficiency. But it can also tax product quality over time. Consumers may not notice the change in any one cost-cutting round, but the cumulative effect over time can weaken the products materially. Chronic cost-cutting was a major factor behind the horse meat scandal.
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Chronic cost-cutting creates an opportunity for new brands to out-premium the premium brands.
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In the push to increase margins, it’s important to remember that there can be a cost to cost-cutting."

E pensar que esta é a única receita que a tríade conhece... cortar nos custos e remeter-nos para o tipo de competição que empobrece os países... race-to-the-bottom.
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Trechos retirados de "cost-cutting"