Mais uma vez Seth Godin tão ao jeito deste blogue "
Choose your customers first":
"It seems obvious, doesn't it? Each cohort of customers has a particular worldview, a set of problems, a small possible set of solutions available. Each cohort has a price they're willing to pay, a story they're willing to hear, a period of time they're willing to invest.
.
And yet...
.
And yet too often, we pick the product or service first, deciding that it's perfect and then rushing to market, sure that the audience will sort itself out. Too often, though, we end up with nothing."
Contudo, quanto mais pequeno for o projecto de empreendimento, julgo que antes de fazer a escolha dos clientes-alvo se deve pesar o que está em sintonia com a história, com a tradição dos empreendedores. Como ouvi o mesmo Seth dizer:
"First, define yourself, then, define your audience"
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