“Market transitions wait for no one.” Not for your customers. Not for your partners. Not for your competitors. And not for you. When the time comes, that sets the time. And just like when you were a kid playing hide and seek, there’s a voice that comes out of nowhere calling, “Ready or not, here I come!”Acho que é uma boa introdução para este interessante artigo "Ambiguous Problems Demand Guiding Rules, Not Rigid Plans".
O mundo muda, a velocidade da mudança acelera, a incerteza aumenta... e as regras do jogo alteram-se:
"The problem with traditional approaches to strategy is that they were developed in response to clearer problems and more predictable market conditions. This approach works great when data extrapolated from the past also helps to explain the future."
Citação inicial de John Chambers CEO da Cisco.