"But the problem with the race to the bottom is that you might win.Fez-me recordar esta entrevista de Seth sobre o mesmo tema em "Quem é que gosta de viver numa "Reserva Integral" (parte IV)"
You might make a few more bucks for now, but not for long and not with pride. Someone will always find a way to be cheaper or more brutal than you.
The race to the top makes more sense to me. The race to the top is focused on design and respect and dignity and guts and innovation and sustainability and yes, generosity when it might be easier to be selfish."
Muito obrigado Miguel.