Este artigo "What is it you are paying for with different MacBook versions?" devia fazer muita gente reflectir...
"None of the pricing is based on cost to Apple, it is highly likely based on their number crunching – knowing how many customers value what at the respective price point. .A magia de aumentar o preço em 1% é espectacular (recordo sempre Marn e Rosiello ou Simon e Dolan )
The real magic and amazing thing is in the pricing – pricing driven by analytics and segmentation. Focus just on the fact the numbers end in 99, you LOSE."
Como é que a sua empresa estabelece os preços?