.
"Almost every small business I have ever worked with doesn’t charge enough for their products and services. This is due in part to a lack of confidence, part to a feeling of competition, and part because they have never strategically educated their clients as to the value of what they have to offer. (Moi ici: Uma velha reflexão minha, a auto-subestima das PMES aqui e aqui, por exemplo).
.
Want a raise? Raise your prices. (Moi ici: Nem de propósito, quando ontem escrevi sobre o meu aparvalhamento com os partidários do jogo do rato)
...
For the most part your premium products will only be marketed to highly qualified clients who already know, like, and trust you. They will expect to pay a premium for these premium products and if presented correctly, they will feel privileged to do so. That’s not a statement of arrogance as much as a statement of what people choose to do when they are allowed to appreciate value.
.
Raise your prices right now, today. By the time you finish this book, you’ll feel confident that you have done the best possible thing for your business."
.
Uma blasfémia para a tríade, na sequência de "Work to raise your prices"
.
Trecho retirado de "Duct tape marketing : the world's most practical small business marketing guide" de John Jantsch.
Sem comentários:
Enviar um comentário