sexta-feira, fevereiro 04, 2011

Paixão e relações amorosas

É um dos meus temas preferidos, um tema que nenhum livro me ensinou, antes resultou da observação em primeira mão: o amor, as relações amorosas, a paixão que se desenvolve entre uma empresa e os seus clientes, fornecedores e produtos.
.
Pois bem, mais um autor, Tom Asacker, aborda o tema "Stop marketing and selling":
.
"I've worked with hundreds of sales and marketing professionals during my career, and I've had client relationships with hundreds more. I've observed some of the best (my father and brother, to name two) and some of the worst (the folks at my cable company come to mind). And I've finally come to understand and appreciate the one trait that separates the successful and confident ones from the also-rans.

No, it's not superior brainpower, discipline, or a mega-memory. And no, it's not the all-consuming desire for riches or for trips to tropical island resorts. It's not even brilliant copy, a killer USP, or the lowest prices.

It's passion. Passion for their people, products, and services. Passion for their customers, for their experiences, concerns, and dreams. A passionate belief in their view of the world and their unique place in it. A passion to really matter, to make a difference."

1 comentário:

lookingforjohn disse...

Infelizmente, o que predomina é a "passion for fast money..."