quinta-feira, maio 27, 2010

Neil Rackham acerca da proposta de valor

"A value proposition is the most useful selling tool marketing has ever created, although – up until now – there’s been very little practical advice to help salespeople. Value propositions help you prioritise and deploy your sales resource to maximum effect."
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A proposta de valor ajuda-nos a seleccionar as oportunidades que devemos perseguir.

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