sexta-feira, janeiro 29, 2010
Usar o mapa da estratégia para reflectir e alinhar
Dentro de uma hora vou ter oportunidade, mais uma vez de testar a validade destas palavras:
"Throughout the strategy making, the use of cognitive maps as the basis of cause maps - which are 'strategic maps' - encourages conversation towards three objectives. The first is to 'make sense' of their own and others' views - by seeing each concept and argument within its context. The second is to explore propositions by seeing 'teardrops' - hierarchical bundles of propositions supporting strategic options.
The final and most important objective is to determine commitments by encouraging conversation which is action oriented, for example through the use of active verbs in the wording of concepts. This is the move to closure, involving conversations about agreements, commitments, and action.
Thus, the map, as a visual interactive model, acts as in the form of a changing artifact, a transitional object, that encourages dialogue, which in turn, demonstrates respect for the ideas of others and respect for others. By the very nature of the two-dimensional contextualized network of propositions, with embedded equivocality, participants are encouraged to converse in a 'yes, and...' rather than 'yes, but...' format. Similarly the map as a transitional object can significantly reduce the energy participants devote to impression management.
The maps are devices that can encourage reflection by the group on something which is a representation available to all, amenable to analysis, capable of change by the group in real time, and available as an organizational memory. It can become that which belongs to the group rather than to any individual."
Trechos retirados de "Making Strategy - The Journey of Strategic Management" de Collin Eden & Fran Ackermann.