terça-feira, janeiro 26, 2010
Parte V - partir pedra e conversas estratégicas
"Communication is central to organizational change. Whereas some would see communication as a device or tool that can be used to promote previously specified change, we see change as created and conceived through communication. Our view is that it is conversation that defines, develops and realizes the desired outcome."
Trecho retirado de "Making Strategy - The Journey of Strategic Management"
Na minha linguagem a isto chamo a importância de partir pedra.