quinta-feira, dezembro 24, 2009

Danças tribais

"Rather than preparing executives to face the strategic uncertainties ahead or serving as the focal point for creative thinking about a company’s vision and direction, the planning process “is like some primitive tribal ritual,” one executive told us. “There is a lot of dancing, waving of feathers, and beating of drums.
No one is exactly sure why we do it, but there is an almost mystical hope that something good will come out of it.”
But something good ought to come out of it. In a business environment of heightened risk and uncertainty, developing effective strategies is crucial. But how can companies reform the process in order to get the payoff they need?"
Retirado de "Tired of Strategic Planning?" de Eric D. Beinhocker e Sarah Kaplan no The Mckinsey Quarterly, 2002

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