sexta-feira, setembro 11, 2009

Lucro e quota de mercado

Recorte retirado do livro “Value Creation Strategies for the Chemical Industry”:
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“There are two problems around growth in the commodity chemicals segment.
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First, too many companies have sought to achieve scale without paying enough attention to the return on their invested capital. The clearest finding of our research reinforces this basic point: return on invested capital matters far more than revenue growth. Even those companies with above-average returns on invested capital had the same market-to-book ratios, no matter whether they were growing quickly or slowly.”
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Isto faz recordar aquela máxima "Profit is sanity. Volume is vanity."
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Faz recordar também, Hermann Simon e o seu livro "Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets"
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Faz recordar ainda, estratégias puras e híbridas.

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